The service blueprint is a technique used for service innovation, but has also found applications in diagnosing problems with operational efficiency and can be used to conceptualize structural change.
It is used to define what is required to deliver a service or a user experience. In this workshop, participants will visualize how a customer experience is delivered across different channels, by mapping a service. Using this blueprint, participants will define the role of each user channel and touchpoint as well as the specific requirements at each stage of the user journey. Once the map is finished, participants will identify pain points within the service, and propose solutions that ensure a better service, and therefore a better user experience.
Vrouyr Joubanian is a Lebanese-Armenian multidisciplinary designer and the program manager at MENA Design Research Center, a Beirut-based non-profit organization that seeks to raise awareness about the social impact of design in the Middle East. He is the co-founder of Beirut Design Week, the largest design festival in the region and a former Fulbright scholar. He is faculty member at the Académie Libanaise des Beaux-Arts, where he teaches courses in design research and serves as the coordinator of the graduate program in Global Design. Fluent in four languages, he has lectured on topics such as social enterprise and design education in the United States, Lebanon, and Armenia. Vrouyr has a Master of Industrial Design from the University of the Arts in Philadelphia in the United States and a Master of Product Design from Académie Libanaise des Beaux-Arts in Beirut, Lebanon.
العمل على صنع ونشر محتوى بأشكال مختلفة وأنواع معينة للتشجيع على التفاعل مع زيادة نسبة الوصول المجاني لحسابات المتابعين على المنصات الاجتماعية.
مستشار ومدرب اعلام إجتماعي نجح في إثبات جدارته على مواقع الإعلام الإجتماعي كأحد أكثر المؤثرين في الشرق الأوسط من خلال تسخير جهوده وإتباع شغفه في هذا المجال ليحوله إلى علم ينتفع به لجميع متابعيه. خلال السنوات الأخيرة، أصبح خالد قائد فكر في مجال الإعلام الإجتماعي والتسويق من خلال المحتوى على منصات الإعلام الإجتماعي وذلك من خلال تنقيح واختيار محتوى قيم لآخر المستجدات في هذا المضمار ومشاركته مع الجمهور ليكونوا على اطلاع بكل ماهو جديد سواء كان المحتوى عبارة عن آخر الأخبار والمقالات أونصائح قيمة لأحدث الاستعمالات.
تمكن خالد الأحمد من تحقيق قصص نجاح في هذا المجال محولا النظريات إلى انجازات على أرض الواقع، حيث يتولى الآن إدارة فريق الإعلام الإجتماعي في شركة زين الأردن والتي أثبتت جدارتها على الصعيد المحلي والأقليمي لتكون أحد الممارسات الجيدة التي يضرب المثل فيها. كما شغل خالد الأحمد منصب مدير الاعلام الرقمي لرئاسة الوزراء في الأردن في عام 2010.
كما يبرع خالد الأحمد في مجال التدريب حيث يعتمد كليا على خبرته المستوحاة من تجارب عملية، حيث تمكن من وضع المواد التدريبية مستندا فقط على تجربته العملية مع القطاعات الربحية واللا ربحية والحكومية في مختلف بلدان المنطقة العربية
If you want to laugh out loud and experience feelings you never felt before…If you don’t mind being uncomfortable, sweaty and anxious…Then you should attend this workshop!
The aim of the workshop is for participants to explore and carry out multiple interdisciplinary approaches to solving problems and to discuss challenges and advantages of interdisciplinary approaches. Participants will be encouraged to challenge their assumptions and come up with their own conclusions. Participants will be exposed to a tool kit of methods in using interdisciplinary approaches in their everyday lives.
Participants will:
Rana Dajani Ph.D. molecular cell biology, a Fulbright alumnus twice, Eisenhower fellow 2014, Associate Professor, founder of the service learning center and director of the center of studies at the Hashemite University, Jordan, Yale stem cell center visiting professor. She is the world authority on the genetics of the Circassian and Chechan populations in Jordan. Her research focuses on genome-wide association studies concerning diabetes and cancer and stem cells. She advocated the establishment of the law for stem cell research and therapy in Jordan.
Dr. Dajani is a higher education reform expert, member UN women Jordan advisory council. She frequently writes in Nature about science, education and women in the Arab World, established a network for women mentors and a strong advocate for the theory of biological evolution and Islam. Proclaimed one of the most influential women scientists in the Islamic World and 12 among the 100 most influential Arab women 2015.
Dr. Dajani has developed a community-based model and philosophy “We love reading” to encourage children to read for pleasure received multiple awards the Synergos award for Arab world social innovators 2009, the Library of congress literary award 2013 best practices, WISE Award, King Hussein Medal of Honor 2014, Star Award for education impact 2015. WLR has spread to 27 countries.
Dr Dajani is married with four children.
Dr Shima Barakat is a Research and Teaching Fellow in Enterprise and Entrepreneurship at the Cambridge Judge Business School. She started her career as a construction engineer, which led to an interest in how organisations understand and act in relation to the natural environment and global issues, and ultimately to inspiring and supporting entrepreneurialism and business ‘not as usual’.
